You cannot build a route to where you want to go without an accurate read on where you are right now. This diagnostic gives you both.
This brief diagnostic evaluates how solidly your buyer path is built across four dimensions. The output tells you where you are, where the gaps are, and what closing them might look like.
You can have a clear and specific picture of where you want to go: what the revenue looks like, what the team looks like, what growth finally feels like at that scale. But if you plug that destination into a GPS and it cannot locate where you are starting from, it cannot generate directions. The destination is real. The route just does not exist yet.
The same is true in business. Without an accurate read on where you are right now, any plan for getting to where you want to go is built on a guess. This diagnostic gives you your starting coordinates, so the path forward is one you can actually follow.
These are not scored.
What best describes your primary sales model?
How is sales primarily led today?
Approximate annual revenue
How long is your typical sales cycle?
When did you last meaningfully update your go-to-market approach?
How visible, consistent, and credible your brand is to buyers before they ever reach out.
How well you identify and act on buyer interest before buyers announce themselves.
How intentionally you have built the sequence that moves a buyer from awareness to a decision.
The systems, data, and alignment that determine whether growth is predictable or accidental.
Not quite the right fit
The Path Finder evaluates the go-to-market infrastructure around an existing business: how buyers find you, how you stay present with them, and whether your systems can support growth. If revenue is not yet coming in, that infrastructure does not exist yet — and scoring it would not tell you anything useful.
If you are earlier in the journey and want to talk about what building that foundation looks like from the start, reach out directly. That is a different conversation, and it is one worth having.
Get in touch →Enter your email and we will send your results along with a plain-language breakdown of what they mean and what to think about next.
You now have your starting coordinates. Every route to where you want to go runs through exactly where you are right now. The work ahead is not about catching up. It is about building an accurate, well-lit path from here.
Where to focus first
Want to talk through what this means and what building your path forward looks like from here?
Book a conversation →